Category: UX Strategy

How To Interpret Quantitative UX Metrics

For many researchers working in UX, quantitative data analysis can cause a lot of anxiety. UX researchers provide interpretations that can impact businesses with said data, which can be an overwhelming amount of pressure. There are many reasons UX researchers are often overwhelmed by quantitative metrics. One of the biggest reasons is that many people […]

How to Communicate Your UX Findings to Stakeholders

If you’re a UX researcher, you probably already know how important it is to carefully consider every step of a research plan: You need to make sure you understand the problem space, choose the most suitable research methods, identify and recruit the right target users, and figure out how to collect and analyze the data.  […]

Ensuring your UX Platform is Certified to Proper Security Standards like ISO 27001

In today’s highly digital world, cybersecurity is of the utmost importance when running day to day business operations. As usability testing grows in popularity, so does the need to choose a UX platform that values your company’s privacy and security. But how do you accurately assess whether or not a UX research platform is placing […]

Interview with our CEO – Alejandro Rivas

Last November 18th our CEO was interviewed by Ditsa Keren, of Website Planet; Here are some excerpts from the interview:… User experience testing is different than market research…

How Can Bad UX Influence Your Conversion Funnel?

Regardless of whether you sell a product, offer a service or run a blog, any visitor comes to your site with simple goals like consuming or gathering more information…