Author: Userlytics

Qualitative vs Quantitative in UX Testing

As staples of nearly all research conducted today, many people think they know about the differences between qualitative (qual) and quantitative (quant) testing. However, in the context of user research, these two methodologies are often used interchangeably. So how does one know when to use one method or the other? In this article, we will […]

Democratizing User Research: Good or Bad?

Understanding what democratizing user research means is not as simple as searching for the definition online, or asking a colleague for a quick summary. In a general sense, the universal definition is “providing all stakeholders with access to user insight and UX research tools.” This definition, however, fails to capture the much deeper components that […]

How to Boost Sales with Good UX

It’s no secret that a good website or app user experience is crucial for boosting sales. In an offline location such as a store or restaurant, being physically present may keep a prospect even if the experience is subpar. But in an online environment, if the experience frustrates rather than delights, it will take milliseconds […]

How To Interpret Quantitative UX Metrics

For many researchers working in UX, quantitative data analysis can cause a lot of anxiety. UX researchers provide interpretations that can impact businesses with said data, which can be an overwhelming amount of pressure. There are many reasons UX researchers are often overwhelmed by quantitative metrics. One of the biggest reasons is that many people […]

How to Identify your Target Customer for UX Testing

As a UX researcher or designer, it’s important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your findings toward. There are a few different ways that you can identify your […]

How to Communicate Your UX Findings to Stakeholders

If you’re a UX researcher, you probably already know how important it is to carefully consider every step of a research plan: You need to make sure you understand the problem space, choose the most suitable research methods, identify and recruit the right target users, and figure out how to collect and analyze the data.  […]

Tradeoffs: Usability Testing with Real Target Personas VS Professional Testers

In remote user experience and usability testing, there are a variety of factors that contribute to valuable, authentic user data that can be used to improve your brand’s user and customer experience. Among those factors are the quality and authenticity of the participants taking your usability studies. Userlytics values itself in providing real target personas […]

Why is a user testing platform better for moderated testing than a tool like Zoom?

Are you thinking about doing some user testing on your website, app or prototype? Are you currently weighing up the different options available to you? Should you use a free video-conferencing tool or a paid user testing platform? What are the differences between these options? These are all valid questions that will be answered for […]

How to Build a Solid Website Information Architecture

If you visited a complex website and found everything you were looking for with ease, it was unlikely a coincidence. A well-designed website structure is often the result of careful user research and testing, following information architecture principles and best practices. So what is information architecture (IA), and how is it applied to websites? Below, […]

Top 5 Ways To Deal with Non-Technical Participants in Remote Testing

While remote user experience testing significantly enhances researchers’ ability to reach test participants, these participants’ technical skills and access to technology can often vary greatly. Therefore, it is important to design and administer remote tests that facilitate participants’ varying technical skills and access to technology. Designing tests with non-technical participants in mind will allow more […]

Best Practices for User Testing in Asia

Userlytics prides itself in being a truly global platform. With over one million panel testers in over 150 countries, we are happy to say that we are able to find and test your target customers, wherever they may be. With the inception of our new headquarters in Taiwan, we’ve strengthened our presence in the Asia-Pacific […]

Ensuring your UX Platform is Certified to Proper Security Standards like ISO 27001

In today’s highly digital world, cybersecurity is of the utmost importance when running day to day business operations. As usability testing grows in popularity, so does the need to choose a UX platform that values your company’s privacy and security. But how do you accurately assess whether or not a UX research platform is placing […]

Advantages of the Userlytics’ No-Download Web Recorder

Userlytics makes user experience testing easy, efficient and fun with its state-of-the-art no-download web recorder. This revolutionary user experience testing recorder allows participants to jump right into usability tests directly with a simple click of a button; this means you can more easily reach out to any customer, prospect or user to obtain UX insights […]