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Prototype Testing 101: How to Build Better Products and Enhance User Experience

 By Userlytics
 Aug 30, 2023

Prototype Testing 101: How to Build Better Products and Enhance User Experience

You have been working hard and investing a budget on your latest product -you can’t wait to get it in front of end users after an arduous design process. But you’re also aware that the success of a product or service depends heavily on its ability to meet customers’ needs and expectations.

To ensure that a product resonates with its target audience, prototype testing is an essential part of the product development process.

In this comprehensive guide, you will learn more about the concept of prototype testing, its importance, different types of prototypes, best practices, and how it can significantly enhance the user experience.

Understanding Prototype Testing

Prototype testing is a crucial stage in the product development lifecycle, where a preliminary version of a product or service is created to gather feedback, assess functionality, and identify potential issues before the final release.

It is an iterative process that involves creating various prototypes, testing them with users, and refining the design based on feedback received. The primary goal of prototype testing is to validate ideas, reduce risks, and optimize the final product to deliver an exceptional user experience.

The Importance of Prototype Testing

Minimizing Costly Mistakes

Investing significant resources in a product without testing it can lead to costly mistakes. By running a prototype test early in the development process, teams can identify flaws and make necessary adjustments before substantial investments are made.

Prototype testing allows you to uncover usability issues and design flaws before significant investments are made in development.

By observing users interact with the prototype, you can identify areas of confusion, bottlenecks, and inefficiencies in the user experience. Fixing these issues during the prototyping phase is far less expensive than having to overhaul the entire product after it has been fully developed and launched.

User-Centric Approach

Prototype testing allows developers to involve end-users early on in the process. By gathering real user feedback, developers can gain insights into user preferences, pain points, and expectations, enabling them to build a product that truly addresses user needs.

Prototype testing helps developers build empathy with users by observing their interactions with the prototype. This understanding of user behavior and motivations enables designers to create a product that resonates with the target audience.

Enhancing User Experience

A seamless user experience is a key differentiator in the market. By continually refining the design based on user feedback, prototype testing helps create a product that provides a delightful and intuitive user experience.

Prototype testing allows designers to assess the flow of the product. By observing users’ interactions, developers can identify bottlenecks and inefficiencies in user flows and make adjustments to create a seamless and efficient user journey.

In this context, high-fidelity prototypes allow designers to evaluate the visual design of the product. Gathering user feedback on colors, typography, and overall aesthetics helps in creating an appealing and visually pleasing user interface.

Accelerating Time to Market

Rapid iteration through prototype testing enables developers to identify and rectify issues efficiently, reducing the time required to launch a polished and refined product.

Based on user feedback, developers can quickly make changes to the design, features, and functionality. This iterative approach helps in refining the product efficiently.

Also, prototype testing helps in validating assumptions and ideas early on. By confirming the viability and relevance of features and design choices, developers can avoid wasting time on unnecessary development efforts.

Boosting Product Success

By validating ideas and features through prototype testing, teams can increase the likelihood of their product’s success in the market, leading to higher customer satisfaction and loyalty.

Types of Prototypes

Various types of prototypes are used during the development process, depending on the level of detail and the goals of the testing. Some common types include:

Low-Fidelity Prototype

Also known as paper prototypes or wireframes, low-fidelity prototypes are basic representations of the product’s layout and functionality. They are quick and inexpensive to create, making them an excellent choice for early-stage testing and gathering initial user feedback.

Low-fidelity prototypes are characterized by their simplicity and lack of detail, making them quick and cost-effective to create.

These prototypes are especially useful for early-stage testing and brainstorming concepts before investing significant time and resources in higher-fidelity versions.

Here are the key characteristics of low-fidelity prototypes:

  1. Simplicity: Low-fidelity prototypes are intentionally basic and stripped down. They often consist of hand-drawn sketches, simple wireframes, or static mockups that convey the main layout and structure of the product without intricate details.
  2. Quick to Create: Due to their minimal complexity, low-fidelity prototypes can be created rapidly, allowing designers and developers to explore multiple design ideas and iterate quickly.
  3. Inexpensive: Low-fidelity prototypes are cost-effective to produce since they require minimal resources. They can be created using pen and paper or digital tools, avoiding the need for elaborate design software.
  4. Focus on Concept Testing: These prototypes are ideal for concept testing and idea validation. They help to communicate the overall product concept to stakeholders and users and gather initial feedback.
  5. Emphasis on Functionality: While low-fidelity prototypes lack visual polish, they focus on the core functionality and user interactions. The goal is to test the feasibility and effectiveness of the product’s basic features.
  6. Flexibility: Low-fidelity prototypes encourage a flexible and open-minded approach to design. Since they are quick to modify, designers can readily adapt the prototypes based on feedback and new insights.
  7. User-Centered Approach: Even at this early stage, low-fidelity prototypes can involve users and gather their feedback. This user-centered approach ensures that the product’s foundations align with user needs and preferences.
  8. Iterative Development: The simplicity of low-fidelity prototypes allows for iterative development. Designers can make incremental changes based on feedback without the burden of redesigning complex elements.
  9. High-Level Design Decisions: Low-fidelity prototypes help in making high-level design decisions about the product’s structure, layout, and user flow. They serve as a starting point for more detailed design and development.
  10. Risk Reduction: By quickly exploring different design ideas and testing them with users, low-fidelity prototypes reduce the risk of investing in ideas that may not be well-received.

Low-fidelity prototypes are a valuable tool in prototype testing, enabling designers to rapidly explore and validate design concepts.

Their simplicity and cost-effectiveness make them an essential step in the product development process, allowing teams to gather early user feedback, make high-level design decisions, and minimize potential risks before moving on to higher-fidelity prototypes and the final product development.

Medium-Fidelity Prototype

A medium-fidelity prototype, also known as a mid-fi prototype, lies between low-fidelity and high-fidelity prototypes in terms of detail and functionality.

It is a more refined representation of a product or interface compared to low-fidelity prototypes, but it is not as polished or comprehensive as high-fidelity prototypes.

Medium-fidelity prototypes strike a balance between quick creation and higher levels of user interaction, making them suitable for testing more detailed design elements and user flows. Here are the key characteristics of medium-fidelity prototypes:

  1. Moderate Level of Detail: Medium-fidelity prototypes include more design details than low-fidelity prototypes. They may contain more refined graphics, icons, and typography, providing a clearer visual representation of the final product’s appearance.
  2. Interactive Elements: Unlike low-fidelity prototypes, medium-fidelity prototypes often include basic interactive elements. Users can interact with buttons, links, and other elements to get a sense of the product’s interactivity and flow.
  3. Navigation and User Flow Testing: Medium-fidelity prototypes are well-suited for testing user navigation and flow through the product. Users can follow paths, complete tasks, and experience the product’s intended user journey.
  4. Functionality Simulation: While not fully functional, medium-fidelity prototypes simulate essential functionalities of the product. They give users a taste of how the product is expected to work, without implementing all the back-end logic.
  5. User Experience Refinement: Medium-fidelity prototypes allow designers to refine the user experience based on user feedback. The level of interactivity enables designers to gather insights into user behavior and preferences.
  6. Rapid Iteration: Like low-fidelity prototypes, medium-fidelity prototypes support rapid iteration. Designers can quickly update the prototype based on user feedback and design improvements.
  7. User Testing and Feedback: Medium-fidelity prototypes are suitable for user testing, as users can interact with the prototype and provide valuable feedback on usability and overall user experience.
  8. Scope Validation: Medium-fidelity prototypes help validate the scope of the product and ensure that the design is on the right track before proceeding to high-fidelity development.
  9. Development Guidance: Medium-fidelity prototypes serve as a guide for developers during the next stages of development. They communicate the intended design, interactions, and user flow.
  10. Cost and Time Efficiency: Medium-fidelity prototypes strike a balance between detail and effort, making them more cost and time-efficient than high-fidelity prototypes.

In summary, medium-fidelity prototypes offer a more detailed and interactive representation of the final product compared to low-fidelity prototypes, while still allowing for rapid iteration and cost-effective testing.

They are well-suited for testing user interactions, refining the user experience, and validating the product’s scope before moving on to more detailed high-fidelity development.

High-Fidelity Prototype

A high-fidelity prototype is a detailed and realistic representation of a product or interface that closely resembles the final product in terms of design, functionality, and interactions.

High-fidelity prototypes are often the last stage of prototyping before actual development begins.

They provide a comprehensive and polished user experience, allowing stakeholders and users to get a realistic feel for the final product. Here are the key characteristics of high-fidelity prototypes:

  1. Visual Realism: High-fidelity prototypes feature realistic and visually polished design elements, such as high-quality graphics, icons, and typography. The visual presentation closely resembles the final product’s appearance.
  2. Detailed Interactivity: High-fidelity prototypes incorporate a high level of interactivity. Users can interact with the prototype using buttons, forms, drop-down menus, and other interactive elements as they would in the actual product.
  3. Real Data Integration: Depending on the development progress, high-fidelity prototypes may integrate real data or APIs, allowing users to experience the product with dynamic content.
  4. Accurate User Flows: High-fidelity prototypes accurately represent the user flows and navigation of the final product. Users can move through the various screens and experience the intended user journey.
  5. User Experience Validation: High-fidelity prototypes are suitable for conducting in-depth user testing and validating the user experience. This level of detail allows designers to gather precise feedback on usability and overall satisfaction.
  6. Pixel-Perfect Design: High-fidelity prototypes focus on pixel-perfect design, ensuring that every element is precisely placed and aligned as intended.
  7. Functionality Demonstration: While not fully functional, high-fidelity prototypes showcase critical functionalities and simulate the user experience with a high level of realism.
  8. Feedback for Developers: High-fidelity prototypes serve as a valuable reference for developers during the actual development phase. They communicate design specifications, interactions, and functionality expectations.
  9. Final Design Approval: High-fidelity prototypes are often used to gain final design approval from stakeholders, clients, or management before proceeding with development.
  10. Transition to Development: High-fidelity prototypes mark the transition from design to development. They provide a blueprint for developers to build the actual product with a clear understanding of the design and functionality.
  11. Comprehensive User Testing: High-fidelity prototypes are used for comprehensive user testing, where users interact with the prototype in a way that closely mimics the final product experience.

While high-fidelity prototypes offer a realistic representation of the final product, they may require more time and effort to create compared to low and medium-fidelity prototypes.

However, they are crucial for ensuring that the final product meets user expectations, delivers an exceptional user experience, and aligns with the stakeholders’ vision before investing in full-scale development.

Interactive Prototype

An interactive prototype is a type of prototype that allows users to actively engage and interact with the product as if it were a fully functional application or website.

Unlike static prototypes, interactive prototypes enable users to click on buttons, navigate between screens, fill out forms, and experience the product’s functionalities in a realistic manner.

These prototypes simulate user interactions and responses, providing a more immersive and dynamic user experience during testing.

Interactive prototypes are valuable tools for gathering user feedback, testing usability, and refining the user interface before the final product is developed.

Key features of interactive prototypes include:

  1. Clickable Elements: Interactive prototypes include clickable buttons, links, menus, and other interactive elements. Users can interact with these elements to navigate through the prototype.
  2. User Flow Simulation: Interactive prototypes allow designers to map out and test user flows. Users can follow specific paths and perform tasks that simulate real-life interactions.
  3. Form Interactions: Interactive prototypes enable users to input data into forms and observe how the product responds to their inputs. This is particularly useful for testing form validations and user feedback.
  4. Animations and Transitions: High-fidelity interactive prototypes often include animations and transitions, providing a more realistic and visually appealing user experience.
  5. Functional Navigation: Users can move back and forth between different screens, accessing different sections and features of the product.
  6. Responsive Design Testing: Interactive prototypes can be designed to be responsive, allowing users to test the product’s behavior on different devices and screen sizes.
  7. Real-Time Feedback: Interactive prototypes provide immediate feedback to users based on their interactions, making the testing experience more dynamic and engaging.
  8. User Testing and Feedback: Interactive prototypes are excellent for conducting user testing and gathering valuable feedback on usability and overall user experience.
  9. Refinement and Iteration: The interactivity of these prototypes facilitates quick refinement and iteration. Designers can make improvements based on user feedback and test the updated version again.
  10. Presentation to Stakeholders: Interactive prototypes can be presented to stakeholders, clients, and decision-makers to demonstrate the product’s functionality and user experience.

Interactive prototypes can be created using various prototyping tools and software that offer interactive features.

These tools often provide options for adding interactivity, animations, and transitions to static designs, allowing designers to create a realistic and immersive prototype for testing and validation.

Overall, interactive prototypes play a crucial role in prototype testing, as they provide a more authentic and interactive representation of the final product, leading to better user insights and more informed design decisions.

Functional Prototype

A functional prototype, also known as a working prototype, is a type of prototype that closely resembles the final product in terms of functionality and user experience.

Unlike other types of prototypes that may focus on visual design or specific interactions, a functional prototype is fully operational and capable of performing the core functions and features of the intended product.

It simulates the actual behavior of the final product, allowing users to interact with the prototype and experience its functionalities as if it were the real product.

Key characteristics of a functional prototype include:

  1. Real-Time Interactivity: A functional prototype allows users to interact with the product in real-time, providing responses and feedback based on their actions.
  2. Complete Functionality: The functional prototype includes all the core functionalities and features that will be present in the final product.
  3. Data Integration: In some cases, a functional prototype may integrate real data or APIs to demonstrate how the product interacts with external systems or databases.
  4. Complex Interactions: Functional prototypes can handle complex interactions and user flows, simulating the full user journey through the product.
  5. User Testing and Validation: Functional prototypes are used for comprehensive user testing and validation to gather feedback on usability and overall user experience.
  6. Development-Ready: A functional prototype serves as a blueprint for development, providing detailed specifications for implementing the product’s features and functionalities.
  7. High-Fidelity Design: While functional prototypes focus on functionality, they may also include high-fidelity designs to provide a more realistic visual representation.
  8. Performance Evaluation: Functional prototypes help evaluate the performance and responsiveness of the product in a real-world scenario.
  9. Feedback for Refinement: User feedback from testing a functional prototype helps in refining the product before it goes into the final development phase.
  10. Proof of Concept: A functional prototype can serve as proof of concept, demonstrating the feasibility and viability of the product to stakeholders and investors.

Functional prototypes are often used in later stages of the product development process when the design and core functionalities have been thoroughly tested and validated through low and medium-fidelity prototypes.

Creating a functional prototype requires a more significant investment of time and resources, as it aims to simulate the full experience of the final product.

However, the benefits of a functional prototype are significant, as it provides a realistic and interactive representation of the product, allowing for more accurate user testing and a smoother transition into the final development phase.

Digital Prototype

A digital prototype is a type of prototype that is created and presented in a digital format, typically using prototyping tools and software.

Unlike physical prototypes or paper-based mockups, digital prototypes are designed and developed using digital tools, making them easy to share, test, and iterate upon.

These prototypes are used to simulate the user experience and functionality of a digital product, such as a website, mobile app, or software application.

Key characteristics of a digital prototype include:

  1. Interactive and Navigable: Digital prototypes are interactive and navigable, allowing users to click on buttons, interact with form fields, and move between different screens or pages.
  2. Visual Representation: Digital prototypes include visual elements that represent the user interface and design of the final product. They can range from low-fidelity wireframes to high-fidelity designs with detailed graphics and visual elements.
  3. Functional Interactions: Digital prototypes can simulate various functional interactions, such as dropdown menus, search bars, slide-out menus, and other dynamic features.
  4. User Flow Simulation: Digital prototypes enable designers to map out and test user flows and the overall user journey through the product.
  5. Responsive Design Testing: With digital prototypes, designers can test how the product behaves and adapts to different screen sizes and devices.
  6. User Testing and Feedback: Digital prototypes are ideal for conducting user testing and gathering feedback on usability and user experience.
  7. Collaboration and Sharing: Being in a digital format, these prototypes can be easily shared with team members, stakeholders, and clients for feedback and collaboration.
  8. Rapid Iteration: Digital prototypes support rapid iteration, allowing designers to quickly make changes based on user feedback and design improvements.
  9. Integration with Design Tools: Many digital prototyping tools integrate with design software, making it seamless to turn static designs into interactive prototypes.
  10. Preparation for Development: Digital prototypes serve as a reference for developers during the development phase, providing design specifications and functional requirements.

Popular tools for creating digital prototypes include Adobe XD, Sketch, Figma, InVision, Axure RP, and Marvel, among others. These tools offer various features for designing, animating, and interactivity, making it easier for designers to create realistic and interactive representations of their digital products.

Best Practices for Successful Prototype Testing

When testing prototypes toand derive valuable insights, developers should follow these best practices.

  1. Define Clear Objective

Clearly outline the goals of the prototype testing process. To test prototypes, identify the specific questions you want to answer and the feedback you need to gather.

  1. Select the Right Prototype Type

Choose the appropriate level of fidelity for your prototype based on the stage of development and the testing goals.

  1. Target the Right Audience

Before you test your prototype, define the target audience for the prototype testing. Ensure that the test participants represent the actual end-users to gather relevant feedback.

  1. Create Realistic Scenarios

Together with your development team, design test scenarios that mimic real-life situations to provide a more authentic user experience during testing sessions.

  1. Use Usability Metrics

Incorporate usability testing and metrics, such as task completion rates, time on task, and user satisfaction ratings, to quantify the effectiveness of the prototype.

  1. Encourage Honest Feedback

Create a comfortable environment for users to provide honest feedback. Encourage them to express their thoughts openly without any fear of judgment.

  1. Iterate and Refine

Use the feedback collected during prototype testing to make necessary iterations and refinements to improve the product.

Enhancing User Experience through Prototype Testing

Prototype testing plays a vital role in enhancing the user experience (UX) of a product. By focusing on the user throughout the development process, teams can design products that are intuitive, efficient, and enjoyable to use. Here’s how prototype testing contributes to a better UX.

  1. Early Identification of User Pain Points

By involving users in the early stages of development, prototype testing can quickly identify potential pain points and usability issues. Addressing these issues early on can save time and resources later in the development process.

  1. Validation of Design Decisions

Prototype testing allows designers to validate their design decisions based on user feedback. This iterative process ensures that the final design aligns with user preferences and expectations.

  1. Optimizing Navigation and Flow

Testing interactive prototypes enables designers to evaluate the navigation and flow of the product. By identifying areas of confusion or frustration, designers can create a seamless user journey.

  1. Refining Visual Design

High-fidelity prototypes help in refining the visual aspects of the product, such as colors, typography, and iconography. A visually appealing design can significantly impact the overall user experience.

  1. Assessing Accessibility and Inclusivity

Prototype testing provides an opportunity to assess the product’s accessibility and inclusivity. Gathering feedback from users with diverse needs helps in making the product more inclusive and user-friendly.

  1. Building User Empathy

By engaging directly with users and understanding their pain points, developers can build empathy towards their target audience. This empathy drives them to create products that genuinely address user needs.

User Testing Methods

When testing a prototype, there are various testing methods that can be employed to gather valuable feedback from potential users.

The choice of user testing method depends on factors such as the project’s goals, budget, timeline, and the level of fidelity of the prototype. Here are some common user testing methods used during prototype testing:

Usability Testing

Usability testing is a powerful method for gathering valuable feedback when testing prototypes. It helps identify usability issues, assess the effectiveness of the design, and understand how well the product meets user needs.

Usability tests involve observing users as they interact with the prototype to identify usability issues and assess the ease of use.

Usability testing can be conducted in a controlled lab environment or remotely, where users perform specific tasks while their interactions are recorded and analyzed.


Conducting one-on-one interviews with users provides an opportunity to gather qualitative feedback on their impressions, preferences, and pain points. It allows testers to delve deeper into the user’s thought process and motivations.

Focus Groups

Focus groups bring together a small group of potential users to discuss and provide feedback on the prototype collectively. This method allows testers to observe group dynamics and gather insights from multiple perspectives.

Surveys and Questionnaires

Surveys and questionnaires can be distributed to a larger group of users to gather quantitative data and general feedback on the prototype.

This method is useful for obtaining a broad understanding of user preferences and satisfaction.

Card Sorting

Card sorting is commonly used for information architecture and navigation testing. Users are asked to categorize content or features into groups, providing insights into how they expect the information to be organized.

A/B Testing

In A/B testing, two versions of the prototype are presented to different groups of users. This method helps compare the performance and user preference between two design variations.

Think-Aloud Testing

During think-aloud testing, users verbalize their thoughts and actions as they interact with the prototype. This method offers insights into the user’s decision-making process and helps identify usability issues in real-time.

Prototype Walkthroughs

A prototype walkthrough involves presenting the prototype to users and stakeholders, explaining its features and functionalities. This method is useful for collecting initial impressions and feedback from a diverse audience.

Remote Testing

Remote testing allows users to test the prototype from their own locations, reducing geographical limitations and providing convenience. Remote testing can be conducted using various tools and screen-sharing software.

Cognitive Walkthroughs

In a cognitive walkthrough, usability experts simulate user interactions and evaluate how well the prototype supports users in accomplishing their tasks.

This method focuses on understanding the user’s thought process and potential difficulties.

Heuristic Evaluation

Heuristic evaluation involves expert evaluators reviewing the prototype based on established usability principles (heuristics). The evaluators identify usability issues and recommend improvements.

Contextual Inquiry

Contextual inquiry involves observing users in their natural environment while using the prototype. This method helps testers gain insights into the user’s context, needs, and pain points.

Selecting the appropriate user testing method depends on the goals and resources available for the prototype testing.

Combining multiple methods can provide a comprehensive understanding of user needs and preferences, enabling developers to make informed design decisions and create a more user-friendly product.

Conclusion – Key Takeaways

Prototype testing is an indispensable step in the product development journey, providing invaluable insights that can ultimately lead to the creation of exceptional and user-centric products.

From low-fidelity sketches to high-fidelity interactive representations, prototypes serve as powerful tools for designers, developers, and stakeholders alike.

By involving users early on and gathering their feedback, prototype testing ensures that the final product meets their needs, preferences, and expectations.

As technology and user expectations evolve, so too should prototype testing methodologies. Embracing new tools and techniques will allow for even more sophisticated and realistic representations of products, further enhancing the value of prototype testing.

About the Author: Userlytics


Since 2009 we have been helping enterprises, governmental organizations, non-profits, agencies and startups optimize their user experience, or UX. With our state-of-the-art platform, massive global participant panel and unlimited accounts/seats for democratizing user research, we are the best all-in-one solution for remote user testing.

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Apple has recently entered the race with its Homepod. Which of the two current leaders, Amazon's Alexa (Echo) or Google Home, provides the best user experience? Interactive Voice Response (IVR) systems used by banks and utility companies provide some of the clearest
February 22th, 2018 Usability testing data is a sure-fire way to eliminate guess-work and focus on making the UX design process more effective. These types of user tests can help you figure out if your audience can adequately use your website or mobile app. Additionally, they help
In theory, every company these days is customer-centric and has a mobile-responsive design process, and yet a surprising amount of companies haven't updated their online stores or platforms accordingly. Many of them are not leveraging the benefits user testing can bring to their business. Today's
Online shopping is not a new concept. According to statistics, about 80% of Americans are shopping online these days, some exclusively, with zero visits to actual physical stores. With years of experience of e-commerce design and user research, one would think major e-commerce sites
Turning visitors and prospects into paying customers is about more than good advertising and slick SEO. Users are savvy enough to tell the difference between good and bad UX, and it can often be the differentiating factor between a single visit and
Are you delivering the best user experience for your website and mobile app visitors? You may think your website or app offers seamless navigation, intuitive form usage, and an effective way for users to interact with the information being provided. However, the real question is: What
By Mark Hall, Guest Blogger.An e-commerce and Customer Research Expert who has consulted for over 20 years with a wide range of clients including AT&T, American Express, Edmunds, SpyTec and the California Lottery. When not working, Mark enjoys playing saxophone, mountain biking
Everybody working in the IT industry has seen a number of case study videos, where users talk about glitches in software, unavailable options in apps, and their ideal features and interfaces. Running a remote unmoderated usability study seems to be an easy way
The conflict between qualitative and quantitative user experience research methodologies has its origin in a time when computers were only a dream, and with the emergence of the social sciences over a century ago. It lies in a struggle that is much older than
How to tell the difference, and when to bring both into your projects In the world of User Experience Research, there’s often some confusion surrounding the difference between User Studies (and user research in general) and User Acceptance Testing (UAT). In the
Quantifying how good a user experience is, or how well a site meets the needs of its users, can be a difficult task. We can look objectively at metrics like time on task, or success/failure rates to determine user behavior, but they
By Mark Hall, Guest Blogger. An e-commerce and Customer Research Expert who has consulted for over 20 years with a wide range of clients including AT&T, American Express, Edmunds, SpyTec and the California Lottery. When not working, Mark enjoys playing saxophone, mountain

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