AI in UX Research and Design

  • Post date January 17, 2023
  • Post author by Janna
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  • 4047 Views

Artificial intelligence, or AI, has recently made headlines due to a host of powerful and engaging tools that have gone viral across social media. Take ChatGPT, the chatbot whose revolutionary technology allows it to do everything from answering complex queries to generating song lyrics; and Lensa AI, the digital art app that uses AI to […]

          
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Jan 17 2023

Latest Posts

Dec 5 2022

How Does Userlytics Compare to the Main User Testing Tools?

If you’re in the market for a remote user testing solution, you’ve probably come across a few of the following names, such as UserTesting, UserZoom, Playbook UX, UserBrain, UserFeel, LookBack, TryMata, Optimal Workshop, and DScout. All of these platforms have their advantages and disadvantages, so we’ve created a detailed comparison of them, including Userlytics, to […]

          
Nov 23 2022

Professional Peer Support in UX Research

Things to be Thankful for: Advantages of Professional Peer Support in UX Research Thanksgiving is a time to reflect on all the things we are thankful for. As user researchers, we are thankful for the ability to connect with our peers and learn from their experiences. We are also thankful for affordable and compelling UX […]

          
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What's New at Userlytics in 2022
Sep 29 2022
  • Post date September 29, 2022
  • Post author by Elise Rodriguez
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What’s New at Userlytics in 2022

2022 has been a busy and exciting time at Userlytics. We’ve launched several new features and capabilities, including sentiment analysis, accessibility testing, the ULX score, and VR testing. These newly implemented tools were designed to enhance your experience and provide you with even more ways to gain actionable UX insights to improve your user and […]

          
Sep 7 2022
userly123
  • Post date September 7, 2022
  • Post author by Userlytics
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Qualitative vs Quantitative in UX Testing

As staples of nearly all research conducted today, many people think they know about the differences between qualitative (qual) and quantitative (quant) testing. However, in the context of user research, these two methodologies are often used interchangeably. So how does one know when to use one method or the other? In this article, we will […]

          
Democratizing User Research: Good or Bad?
Democratizing User Research: Good or Bad?
Aug 16 2022
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  • Post date August 16, 2022
  • Post author by Userlytics
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Democratizing User Research: Good or Bad?

Understanding what democratizing user research means is not as simple as searching for the definition online, or asking a colleague for a quick summary. In a general sense, the universal definition is “providing all stakeholders with access to user insight and UX research tools.” This definition, however, fails to capture the much deeper components that […]

          
How to Boost Sales with Good UX
How to Boost Sales with Good UX
May 30 2022
userly123
  • Post date May 30, 2022
  • Post author by Userlytics
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  • 1992 Views

How to Boost Sales with Good UX

It’s no secret that a good website or app user experience is crucial for boosting sales. In an offline location such as a store or restaurant, being physically present may keep a prospect even if the experience is subpar. But in an online environment, if the experience frustrates rather than delights, it will take milliseconds […]

          
How To Interpret Quantitative UX Metrics
How To Interpret Quantitative UX Metrics
Apr 19 2022
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  • Post date April 19, 2022
  • Post author by Userlytics
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  • 2608 Views

How To Interpret Quantitative UX Metrics

For many researchers working in UX, quantitative data analysis can cause a lot of anxiety. UX researchers provide interpretations that can impact businesses with said data, which can be an overwhelming amount of pressure. There are many reasons UX researchers are often overwhelmed by quantitative metrics. One of the biggest reasons is that many people […]

          
How to identify your target customer for UX testing
How to identify your target customer for UX testing
Mar 17 2022
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  • Post date March 17, 2022
  • Post author by Userlytics
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How to Identify your Target Customer for UX Testing

As a UX researcher or designer, it’s important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your findings toward. There are a few different ways that you can identify your […]

          
How to Communicate Your UX Findings to Stakeholders
How to Communicate Your UX Findings to Stakeholders
Feb 22 2022
userly123
  • Post date February 22, 2022
  • Post author by Userlytics
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  • 2714 Views

How to Communicate Your UX Findings to Stakeholders

If you’re a UX researcher, you probably already know how important it is to carefully consider every step of a research plan: You need to make sure you understand the problem space, choose the most suitable research methods, identify and recruit the right target users, and figure out how to collect and analyze the data.  […]

          
Usability Testing with Real Target Personas VS Professional Testers
Usability Testing with Real Target Personas VS Professional Testers
Feb 7 2022
userly123
  • Post date February 7, 2022
  • Post author by Userlytics
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Tradeoffs: Usability Testing with Real Target Personas VS Professional Testers

In remote user experience and usability testing, there are a variety of factors that contribute to valuable, authentic user data that can be used to improve your brand’s user and customer experience. Among those factors are the quality and authenticity of the participants taking your usability studies. Userlytics values itself in providing real target personas […]

          
Dec 16 2021
userly123
  • Post date December 16, 2021
  • Post author by Userlytics
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  • 1711 Views

Why is a user testing platform better for moderated testing than a tool like Zoom?

Are you thinking about doing some user testing on your website, app or prototype? Are you currently weighing up the different options available to you? Should you use a free video-conferencing tool or a paid user testing platform? What are the differences between these options? These are all valid questions that will be answered for […]

          
Nov 29 2021
userly123
  • Post date November 29, 2021
  • Post author by Userlytics
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  • 2131 Views

How to Build a Solid Website Information Architecture

If you visited a complex website and found everything you were looking for with ease, it was unlikely a coincidence. A well-designed website structure is often the result of careful user research and testing, following information architecture principles and best practices. So what is information architecture (IA), and how is it applied to websites? Below, […]