Category: User Research

How to Identify your Target Customer for UX Testing

How to identify your target customer for UX testing As a UX researcher or designer, it’s important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your findings toward. There are […]

How to Conduct Remote Research

Maybe you stumbled across this page by accident, in which case I argue that your so-called accident is actually fate and you should really consider incorporating UX research to improve your products (if applicable), your services (if applicable), or better yet, your overall life.

COVID-19 is Changing the Way we Shop

Given the current world health and associated economic crisis, Userlytics ran a qualitative moderated (“Live Conversations”) user experience study with participants in the US to determine how respondents’ online shopping behavior has changed as a result of the pandemic.