Category: User Research

Qualitative vs Quantitative in UX Testing

Article written by Nate Brown As staples of nearly all research conducted today, many people think they know about the differences between qualitative (qual) and quantitative (quant) testing. However, in the context of user research, these two methodologies are often used interchangeably. So how does one know when to use one method or the other? […]

Democratizing User Research: Good or Bad?

Article written by Nicholas Aramouni Understanding what democratizing user research means is not as simple as searching for the definition online, or asking a colleague for a quick summary. In a general sense, the universal definition is “providing all stakeholders with access to user insight and UX research tools.” This definition, however, fails to capture […]

How to Identify your Target Customer for UX Testing

How to identify your target customer for UX testing As a UX researcher or designer, it’s important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your findings toward. There are […]

How to Conduct Remote Research

Maybe you stumbled across this page by accident, in which case I argue that your so-called accident is actually fate and you should really consider incorporating UX research to improve your products (if applicable), your services (if applicable), or better yet, your overall life.

COVID-19 is Changing the Way we Shop

Given the current world health and associated economic crisis, Userlytics ran a qualitative moderated (“Live Conversations”) user experience study with participants in the US to determine how respondents’ online shopping behavior has changed as a result of the pandemic.