2022 has been a busy and exciting time at Userlytics. We’ve launched several new features and capabilities, including sentiment analysis, accessibility testing, the ULX score, and VR testing. These newly implemented tools were designed to enhance your experience and provide you with even more ways to gain actionable UX insights to improve your user and customer experience.
Read on to learn more about our latest platform updates:
Sentiment Analysis
Our AI based proprietary sentiment analysis capability instantly determines whether a participant’s tone is positive, negative, or neutral. The tool provides hyperlinks to relevant transcriptions and video timeline moments, allowing you to quickly hone in on the most important moments of each session and draw key insights about your users’ feelings as they experience your digital products. Best of all, the tool allows you to uncover participant insights without spending hours manually reviewing each entire session.
The new feature has an extremely simple UI and only takes moments to work! Just follow these three simple steps:
- After requesting an automated session transcription, select the sentiment analysis button.
- Sections of the session transcription will then be highlighted in either green or red to signify whether the participant feels positive or negative about the experience they are having; each colored section of the transcription also acts as a hyperlink to the relevant video timeline moment, allowing you to review those specific moments of each session.,
- You will then have the option to approve the AI generated sentiment analysis and can manually make changes if desired.
Prior to launching this feature, companies conducting remote usability testing could spend many hours per each study reviewing the entire session videos to gather relevant qualitative insights. Sentiment analysis will save you significant time and energy, allowing you to only review and analyze the most relevant moments of each session, and thus scale your user experience research.
Accessibility Testing
Now, accessibility testing with visually impaired participants is possible on Userlytics via our no-download recorder for both unmoderated and moderated testing. While the testing methodology is entirely your choice, choosing to conduct moderated testing allows you to uncover even more insights, as the one-on-one nature of moderated testing provides more interaction with study participants.
Our top tips for accessibility testing are as follows:
- Allot more time for accessibility studies, as screen readers may use up more time than traditional reading
- When formatting the text in activities, use short and concise phrasing with bullet points in order to make the instructions more readable
- Try to keep activities to one question
- Use bold text when possible for low vision users
- When running sessions with screen readers, ensure that the participants aren't using headphones so that the moderator can hear the screen reader well
ULX Score
Userlytics has developed a trademarked score for assessing the user experience of a website, app, or digital prototype: the ULX Score. This score allows you to get a snapshot of how your sites and apps are performing on several aspects, thus serving as a precursor for further investigation and research.
Developed internally by the Userlytics Professional Services team, the ULX Score is an index comprising 18 user-experience related attributes deemed most important to a successful user experience. These attributes are divided into eight groups representing different aspects of the user experience.
During its initial development, ULX Score data was collected from 1,500 usability tests to ensure that it's an accurate and holistic metric for assessing the overall user experience, including usability, appeal, adequacy, distinction, trust, performance, affinity and appearance. Clients are given a scorecard that not only provides an overall ULX Score, but also scores for each of the eight constructs and 18 attributes – making it an ideal diagnostics solution that is only available via Userlytics’ Professional Services team.
VR Testing
Now, you can conduct user experience tests of virtual reality games, apps and prototypes that run on Oculus with Userlytics’ advanced UX testing platform, adding a whole new layer of customer insights. Testing your virtual reality assets before they launch or between design iterations can help you understand the following:
- Whether or not your VR asset is easy to navigate or if there are glitches or errors preventing a seamless experience
- Whether or not your customer would be inclined to buy your product or service after interacting with your VR asset
- Suggestions your customer may have for improving your VR asset
What’s coming next?
As the year comes to a close, we are continuing to work hard on delivering even more updates and features to take your remote UX testing to the next level! Here are some exciting additions we have planned in the short term pipeline:
- New “Team Based” Account Management System
- Improved Study Metrics
- Microsoft and Google Calendar Integrations
- Test Builder UI Improvements
- Prototyping integrations (Figma, Adobe XD, and more)
- Improved “Upload Activity” options via copy and paste or CSV file upload
- Advanced single/multiple choice question capabilities
- Matrix style activities
- Quotas
And more!
About the Author: Elise Rodriguez
Elise is the Editor of Content and Communications at Userlytics. Prior to joining Userlytics’ content team, Elise worked in the public relations field, and helped develop communications materials for companies in a variety of industries, including health and beauty, travel / transportation, and sports / entertainment. Elise has her BS in public relations, and her Master’s degree in business management. When Elise isn’t writing about new product features at Userlytics, she enjoys singing and making music, yoga, and spending time at home with her two cats.
Read More Articles by Elise
