Category: Design

AI in UX Research and Design

Artificial intelligence, or AI, has recently made headlines due to a host of powerful and engaging tools that have gone viral across social media. Take ChatGPT, the chatbot whose revolutionary technology allows it to do everything from answering complex queries to generating song lyrics; and Lensa AI, the digital art app that uses AI to […]

How to Build a Solid Website Information Architecture

If you visited a complex website and found everything you were looking for with ease, it was unlikely a coincidence. A well-designed website structure is often the result of careful user research and testing, following information architecture principles and best practices. So what is information architecture (IA), and how is it applied to websites? Below, […]

Best and Worst UX of Online Clothing Stores

Imagine a scenario where a user is shopping online and stumbles across a product she likes, but the product’s description doesn’t tell her everything she needs to know before making a purchase…

The Best and Worst UX in the Travel Industry

Finding the best flight deals online can be an exhilarating experience. Almost every booking site today promises the lowest fares available and, in some cases, even a price match guarantee…

Better User Experience Equals Better Findability

Designers are prone to falling into the trap of cluttering their interfaces. Limitations of space often push them to the wall, and they find themselves trying to fit everything they can into a tiny usable space…