User Research Blog - Userlytics
Artificial intelligence, or AI, has recently made headlines due to a host of powerful and engaging tools that have gone viral across social media. Take ChatGPT, the chatbot whose revolutionary technology allows it to do everything from answering complex queries to generating song lyrics; and Lensa AI, the digital art app that uses AI to […]
If you visited a complex website and found everything you were looking for with ease, it was unlikely a coincidence. A well-designed website structure is often the result of careful user research and testing, following information architecture principles and best practices. So what is information architecture (IA), and how is it applied to websites? Below, […]
Imagine a scenario where a user is shopping online and stumbles across a product she likes, but the product’s description doesn’t tell her everything she needs to know before making a purchase…
Finding the best flight deals online can be an exhilarating experience. Almost every booking site today promises the lowest fares available and, in some cases, even a price match guarantee…
Designers are prone to falling into the trap of cluttering their interfaces. Limitations of space often push them to the wall, and they find themselves trying to fit everything they can into a tiny usable space…
