Tag: user research

AI in UX Research and Design

Artificial intelligence, or AI, has recently made headlines due to a host of powerful and engaging tools that have gone viral across social media. Take ChatGPT, the chatbot whose revolutionary technology allows it to do everything from answering complex queries to generating song lyrics; and Lensa AI, the digital art app that uses AI to […]

Professional Peer Support in UX Research

Things to be Thankful for: Advantages of Professional Peer Support in UX Research Thanksgiving is a time to reflect on all the things we are thankful for. As user researchers, we are thankful for the ability to connect with our peers and learn from their experiences. We are also thankful for affordable and compelling UX […]

Qualitative vs Quantitative in UX Testing

As staples of nearly all research conducted today, many people think they know about the differences between qualitative (qual) and quantitative (quant) testing. However, in the context of user research, these two methodologies are often used interchangeably. So how does one know when to use one method or the other? In this article, we will […]