Tag: E-commerce

How to Boost Sales with Good UX

How to Boost Sales with Good UX It’s no secret that a good website or app user experience is crucial for boosting sales. In an offline location such as a store or restaurant, being physically present may keep a prospect even if the experience is subpar. But in an online environment, if the experience frustrates […]

COVID-19 is Changing the Way we Shop

Given the current world health and associated economic crisis, Userlytics ran a qualitative moderated (“Live Conversations”) user experience study with participants in the US to determine how respondents’ online shopping behavior has changed as a result of the pandemic.

Best and Worst UX of Online Clothing Stores

Imagine a scenario where a user is shopping online and stumbles across a product she likes, but the product’s description doesn’t tell her everything she needs to know before making a purchase…

The Best and Worst UX in the Travel Industry

Finding the best flight deals online can be an exhilarating experience. Almost every booking site today promises the lowest fares available and, in some cases, even a price match guarantee…