Tag: Participant Recruitment

How to Identify your Target Customer for UX Testing

As a UX researcher or designer, it’s important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your findings toward. There are a few different ways that you can identify your […]

Tradeoffs: Usability Testing with Real Target Personas VS Professional Testers

In remote user experience and usability testing, there are a variety of factors that contribute to valuable, authentic user data that can be used to improve your brand’s user and customer experience. Among those factors are the quality and authenticity of the participants taking your usability studies. Userlytics values itself in providing real target personas […]

Top 5 Ways To Deal with Non-Technical Participants in Remote Testing

While remote user experience testing significantly enhances researchers’ ability to reach test participants, these participants’ technical skills and access to technology can often vary greatly. Therefore, it is important to design and administer remote tests that facilitate participants’ varying technical skills and access to technology. Designing tests with non-technical participants in mind will allow more […]