Tag: Participant Recruitment

How to Identify your Target Customer for UX Testing

How to identify your target customer for UX testing As a UX researcher or designer, it’s important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your findings toward. There are […]

Tradeoffs: Usability Testing with Real Target Personas VS Professional Testers

Tradeoffs: Usability Testing with Real Target Personas VS Professional Testers In remote user experience and usability testing, there are a variety of factors that contribute to valuable, authentic user data that can be used to improve your brand’s user and customer experience. Among those factors are the quality and authenticity of the participants taking your […]

Top 5 Ways To Deal with Non-Technical Participants in Remote Testing

Top 5 Ways To Deal with Non-Technical Participants in Remote Testing Article written by Frankie Tam While remote user experience testing significantly enhances researchers’ ability to reach test participants, these participants’ technical skills and access to technology can often vary greatly. Therefore, it is important to design and administer remote tests that facilitate participants’ varying […]