A key consideration when planning remote usability tests with participants in their homes or offices is whether to record only the screen and device interactions,… Read More »Webcam based recording of participants in Mobile or Website Usability Tests
“Seduce me by allowing me to learn something new; Empower me by ensuring a coherent application thereof.” Every CMO, Product-Brand Manager and Advertising Executive knows… Read More »OmniChannel Interaction: Implications for User Experience Cohesion
It may seem counter intuitive, but they are not. What they are is “coherent” and the rules and proceses used to interact with them are… Read More »Apple Products Are Not Intuitive?
Remember when IBM dominated the computing market in such a way that the Justice department filed an antitrust suit? The suit lasted for 13 years,… Read More »The End of Market Research?