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Blog by Nicholas Aramouni

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Articles by Nicholas Aramouni

Nicholas Aramouni is a Senior UX Researcher and Communications Manager who has developed his qualitative and quantitative knowledge by working within a variety of industries, including music entertainment, media, technology and education. Across his career, Nick has conducted numerous international studies in countries all around the globe, placing importance on developing international partnerships as a means of better understanding the various cultures and markets that push UX researchers further. Nicholas has enhanced his involvement in UX by also working as a marketing content strategist and speaker in the field. He has proudly completed a B.A in Policy Studies, a minor in Business Innovation and a B.A in Education.

AB Testing UX As businesses strive to stand out in competitive markets, their success hinges upon understanding and catering to the needs of their users. After all, an exceptional user experience not only fosters customer loyalty but also drives conversions and ultimately
In the world of user experience (UX) research and design, stakeholder buy-in is crucial for success, though it is often a point of contention for practitioners who aim to prioritize UX in their organization. Without the support of stakeholders, UX research can
In today's digital landscape, creating a seamless and captivating user experience (UX) has become the cornerstone of success, regardless of the industry you are in. Testing digital assets is one of the most critical aspects to staying competitive. However, it is not
Understanding what democratizing user research means is not as simple as searching for the definition online, or asking a colleague for a quick summary. In a general sense, the universal definition is “providing all stakeholders with access to user insight and UX

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