User Research Blog - Userlytics -

Things to be Thankful for: Advantages of Professional Peer Support in UX Research

Post date November 23, 2022
Post author by Elise
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Thanksgiving is a time to reflect on all the things we are thankful for. As user researchers, we are thankful for the ability to connect with our peers and learn from their experiences. We are also thankful for affordable and compelling UX research tools that make our jobs easier. One of Userlytics’ most compelling features […]

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Accessibility — What's New at Userlytics in 2022

Post date September 29, 2022
Post author by Elise
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4379 Views

What’s New at Userlytics in 2022

2022 has been a busy and exciting time at Userlytics. We’ve launched several new features and capabilities, including sentiment analysis, accessibility testing, the ULX score, and VR testing. These newly implemented tools were designed to enhance your experience and provide you with even more ways to gain actionable UX insights to improve your user and […]

Tags Accessibility Testing, Research tools, Sentiment Analysis, ULX Score, User testing, UX Tools, VR Testing

Post date September 7, 2022
Post author by Userlytics
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5068 Views

Qualitative vs Quantitative in UX Testing

As staples of nearly all research conducted today, many people think they know about the differences between qualitative (qual) and quantitative (quant) testing. However, in the context of user research, these two methodologies are often used interchangeably. So how does one know when to use one method or the other? In this article, we will […]

Tags qualitative, quantitative, remote user testing, user research

Democratizing User Research: Good or Bad?

Post date August 16, 2022
Post author by Userlytics
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4776 Views

Democratizing User Research: Good or Bad?

Understanding what democratizing user research means is not as simple as searching for the definition online, or asking a colleague for a quick summary. In a general sense, the universal definition is “providing all stakeholders with access to user insight and UX research tools.” This definition, however, fails to capture the much deeper components that […]

Post date May 30, 2022
Post author by Userlytics
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1248 Views

How to Boost Sales with Good UX

It’s no secret that a good website or app user experience is crucial for boosting sales. In an offline location such as a store or restaurant, being physically present may keep a prospect even if the experience is subpar. But in an online environment, if the experience frustrates rather than delights, it will take milliseconds […]

Tags E-commerce, Remote testing, sales, UX Tools

How To Interpret Quantitative UX Metrics

Post date April 19, 2022
Post author by Userlytics
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1935 Views

How To Interpret Quantitative UX Metrics

For many researchers working in UX, quantitative data analysis can cause a lot of anxiety. UX researchers provide interpretations that can impact businesses with said data, which can be an overwhelming amount of pressure. There are many reasons UX researchers are often overwhelmed by quantitative metrics. One of the biggest reasons is that many people […]

Tags Metrics, quantitative metrics, Remote testing, reporting, UX Tools

How to identify your target customer for UX testing

Post date March 17, 2022
Post author by Userlytics
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1353 Views

How to Identify your Target Customer for UX Testing

As a UX researcher or designer, it’s important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your findings toward. There are a few different ways that you can identify your […]

Tags Marketing, Participant Recruitment, Product, Remote, Remote testing, UX Tools

How to Communicate Your UX Findings to Stakeholders

Post date February 22, 2022
Post author by Userlytics
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1770 Views

How to Communicate Your UX Findings to Stakeholders

If you’re a UX researcher, you probably already know how important it is to carefully consider every step of a research plan: You need to make sure you understand the problem space, choose the most suitable research methods, identify and recruit the right target users, and figure out how to collect and analyze the data. […]

Tags Metrics, Stakeholders

Usability Testing with Real Target Personas VS Professional Testers

Post date February 7, 2022
Post author by Userlytics
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776 Views

Tradeoffs: Usability Testing with Real Target Personas VS Professional Testers

In remote user experience and usability testing, there are a variety of factors that contribute to valuable, authentic user data that can be used to improve your brand’s user and customer experience. Among those factors are the quality and authenticity of the participants taking your usability studies. Userlytics values itself in providing real target personas […]

Tags Participant Recruitment

Post date December 16, 2021
Post author by Userlytics
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1071 Views

Why is a user testing platform better for moderated testing than a tool like Zoom?

Are you thinking about doing some user testing on your website, app or prototype? Are you currently weighing up the different options available to you? Should you use a free video-conferencing tool or a paid user testing platform? What are the differences between these options? These are all valid questions that will be answered for […]

Tags Moderated Testing, Product

Post date November 29, 2021
Post author by Userlytics
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1398 Views

How to Build a Solid Website Information Architecture

If you visited a complex website and found everything you were looking for with ease, it was unlikely a coincidence. A well-designed website structure is often the result of careful user research and testing, following information architecture principles and best practices. So what is information architecture (IA), and how is it applied to websites? Below, […]

Tags Creative, Information Architecture

Post date November 4, 2021
Post author by Userlytics
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1236 Views

Top 5 Ways To Deal with Non-Technical Participants in Remote Testing

While remote user experience testing significantly enhances researchers’ ability to reach test participants, these participants’ technical skills and access to technology can often vary greatly. Therefore, it is important to design and administer remote tests that facilitate participants’ varying technical skills and access to technology. Designing tests with non-technical participants in mind will allow more […]

Tags Participant Recruitment

Post date August 9, 2021
Post author by Userlytics
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1448 Views

Best Practices for User Testing in Asia

Userlytics prides itself in being a truly global platform. With over one million panel testers in over 150 countries, we are happy to say that we are able to find and test your target customers, wherever they may be. With the inception of our new headquarters in Taiwan, we’ve strengthened our presence in the Asia-Pacific […]

Tags International UX, Remote testing