Skip to content

Sharing UX Insights with Stakeholders

 By Userlytics
 Feb 22, 2022

Sharing UX Insights with Stakeholders

How to Communicate Your UX Findings to Stakeholders

If you’re a UX researcher, you probably already know how important it is to carefully consider every step of a research plan: You need to make sure you understand the problem space, choose the most suitable research methods, identify and recruit the right target users, and figure out how to collect and analyze the data. 

But do you put much thought into how you’re going to showcase your findings to your various stakeholders throughout the process? Communication is among the most critical skills in a researcher’s toolkit, as it drives stakeholder action, but many researchers just throw presentations together at the last minute. 

Let’s examine how you can better approach communicating with stakeholders and enable them to make informed decisions.

Share Research Findings Continuously

Whether it’s due to individual or organizational reasons, many UX researchers view communicating their study findings as one big presentation at the end of their research plan. This not only makes the process cumbersome for everybody involved, but it also doesn’t provide feedback to the right stakeholders when they can make the most use of it.

Now, this doesn’t mean you should schedule more meetings with everybody to deliver lengthy presentations Neither you nor your stakeholders have the time for that. What you can do is adopt different methods of continuous sharing of findings. Below are three methods you could use in tandem:

  • Instant reports Informal and unscheduled sharing with relevant stakeholders as soon as you uncover a finding. It’s best to choose a communication medium that offers permanence, such as a messaging application, so that stakeholders can review your comments when they have the bandwidth for them. 
  • Findings repository A collection of all of your documented findings. Most researchers will already have some form of this, but don’t think to share it with stakeholders. You can turn your repository into a communication tool by making it easy to filter and search with consistent use of meta documentation. 
  • Presentation reports The more formal approach to communicating findings, often in the form of a Powerpoint presentation. Sharing these reports, or parts of them, outside of meetings can help different stakeholders make the most use of them. 

Now, to figure out how and when to use each method, you should learn more about each stakeholder and what their needs are. 

Understand Your Audience

Each stakeholder group has different needs, subject matter expertise, authority over the project, abilities, and constraints. Furthermore, each of these attributes can change depending on the stage of the product’s life cycle. Knowing what these attributes are in context will help you develop an effective communication strategy. 

Luckily, as a UX researcher, you already have the aptitude for learning about people’s needs and behaviors. You can apply your user research skills to understand your stakeholders, though perhaps through less formal methods. 

Once you understand your stakeholders, you need to work out how to present your findings in a relevant manner. You should ask, “How can I transform this data into an insight they can take action from?”.

Transform Data Into Actionable Insights

A safe general rule in communicating with stakeholders is that they rarely have the expertise or time to interpret countless charts and tables. You can develop insights by drawing relevant information from the data and presenting why it matters to you, why it matters to the project goals, and ultimately, why it should matter to your stakeholders. 

While you should offer guidance for the next steps and recommendations, making insights actionable does not mean providing exact solutions. Your stakeholders will figure out how to refine their solutions; they just need you to show how these insights should impact their work. 

It’s important to note that these insights only make sense in a broader context than what is typically discussed during a stakeholder meeting. Therefore, it’s important to reiterate not only why the findings matter, but how your work is serving a common goal. 

Use Annotations, Highlight Reels and Transcriptions to Share Key Findings

Userlytics’ suite of tools offers several simple and convenient ways to share your UX insights in a bite size format. Three of those tools are annotations, highlight reels, and automated transcriptions.

Annotations are comments made on specific timeline moments of your participants’ video sessions. Study annotations offer the following perks:

  • Allow you to create a shareable URL that directs to a specific timeline moment, titled with the name of your annotation for context
  • Allow you to create a shareable URL that directs to a compilation of video clips, grouped together by themes and tags
  • Allow you to share a list of videos that can be easily browsed through, with each video hyperlinked to a specific timeline moment

Highlight Reels are a collection of annotations grouped by theme (tag) or by the study activities your participants complete. Highlight reels allow you to compile the best moments of a study, or multiple studies, and share them with your stakeholders via a downloadable video or sharable link.

Userlytics’ automated video transcription capability, provided by Amazon, offers a unique way to quickly and efficiently transcribe lengthy video sessions in a variety of languages. Browse through the transcribed text copy of the audio of each participant session and identify key moments and events, without having to watch the entire session video. The transcription text is all timestamped, so clicking anywhere on the transcription will take you to that timeline moment in the video, making sharing key test moments with stakeholders easier than ever.

Restate Goals and Tell a Story

Reminding stakeholders why your work matters may seem like an act of self-gratification, but doing so helps direct everyone’s focus towards common goals. In a stakeholder presentation,  it’s good practice to reiterate your research goals and how sharing your findings with others will help them make well-informed decisions. You don’t need to take up too much time to have an effective and impactful presentation.

A great way to approach sharing your UX findings with stakeholders without needless  self-gratification and repetitiveness is to tell a story about your users. Present a narrative arc of a user, or users, interacting with the system. Start with their goals, present your insights into user issues as moments of action or conflict, until they reach their resolution that you can draw recommendations from. 

Just remember that the story of a UX project never really ends – there will always be new challenges to encounter along the way. By presenting your insights regularly to stakeholders in ways they’ll understand, you can make sure everybody remains on the same page. 

Article written by Paul Khawaja

About the Author: Collaborations


Our blog collaborators are a diverse group of professionals with extensive knowledge and experience in the field of user experience. They include UX researchers, designers, thought leaders, and industry professionals who are passionate about sharing their insights and expertise with others.

As collaborators, they contribute thoughtful and inspiring content that covers various aspects of the UX space, including emerging trends, best practices, and practical tips. Their articles are designed to help readers stay up-to-date with the latest developments in UX, as well as improve their own skills and knowledge in the field.

Read More Articles by Our Collaborators

About the Author: Userlytics


Since 2009 we have been helping enterprises, governmental organizations, non-profits, agencies and startups optimize their user experience, or UX. With our state-of-the-art platform, massive global participant panel and unlimited accounts/seats for democratizing user research, we are the best all-in-one solution for remote user testing.

Schedule a Free Demo

Didn’t find what you were searching for?

Related posts

What’s the difference between a great user experience and a tolerable one? One might say the high-level stuff, like layout and design, but ultimately it’s in the details, or microinteractions. Microinteractions often make or break a digital user experience. When done well
Accessibility is a crucial aspect of creating digital products that can be used by as many people as possible. When designing a digital product, it's important to consider accessibility so that everyone, including those with disabilities, can access and use the product
They say finding love is one of the hardest things to do as a human being. We’ve been fed this narrative our entire lives, with movies, books, and songs all focusing on how impossible it is to find “the one.” Even in
Artificial intelligence, or AI, has recently made headlines due to a host of powerful and engaging tools that have gone viral across social media. Take ChatGPT, the chatbot whose revolutionary technology allows it to do everything from answering complex queries to generating song
If you're in the market for a remote user testing solution, you've probably come across a few of the following names, such as UserTesting, UserZoom, Playbook UX, UserBrain, UserFeel, LookBack, TryMata, Optimal Workshop, and DScout. All of these platforms have their advantages
Things to be Thankful for: Advantages of Professional Peer Support in UX Research Thanksgiving is a time to reflect on all the things we are thankful for. As user researchers, we are thankful for the ability to connect with our peers and
2022 has been a busy and exciting time at Userlytics. We’ve launched several new features and capabilities, including sentiment analysis, accessibility testing, the ULX score, and VR testing. These newly implemented tools were designed to enhance your experience and provide you with
As staples of nearly all research conducted today, many people think they know about the differences between qualitative (qual) and quantitative (quant) testing. However, in the context of user research, these two methodologies are often used interchangeably. So how does one know
Understanding what democratizing user research means is not as simple as searching for the definition online, or asking a colleague for a quick summary. In a general sense, the universal definition is “providing all stakeholders with access to user insight and UX
It's no secret that a good website or app user experience is crucial for boosting sales. In an offline location such as a store or restaurant, being physically present may keep a prospect even if the experience is subpar. But in an
For many researchers working in UX, quantitative data analysis can cause a lot of anxiety. UX researchers provide interpretations that can impact businesses with said data, which can be an overwhelming amount of pressure. There are many reasons UX researchers are often
As a UX researcher or designer, it's important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your
In remote user experience and usability testing, there are a variety of factors that contribute to valuable, authentic user data that can be used to improve your brand’s user and customer experience. Among those factors are the quality and authenticity of the
Are you thinking about doing some user testing on your website, app or prototype? Are you currently weighing up the different options available to you? Should you use a free video-conferencing tool or a paid user testing platform? What are the differences
If you visited a complex website and found everything you were looking for with ease, it was unlikely a coincidence. A well-designed website structure is often the result of careful user research and testing, following information architecture principles and best practices. So
While remote user experience testing significantly enhances researchers' ability to reach test participants, these participants’ technical skills and access to technology can often vary greatly. Therefore, it is important to design and administer remote tests that facilitate participants' varying technical skills and
Userlytics prides itself in being a truly global platform. With over one million panel testers in over 150 countries, we are happy to say that we are able to find and test your target customers, wherever they may be. With the inception
In today’s highly digital world, cybersecurity is of the utmost importance when running day to day business operations. As usability testing grows in popularity, so does the need to choose a UX platform that values your company's privacy and security. But how
Userlytics makes user experience testing easy, efficient and fun with its state-of-the-art no-download web recorder. This revolutionary user experience testing recorder allows participants to jump right into usability tests directly with a simple click of a button; this means you can more
Moderated testing sessions are a great opportunity to get thorough and instant feedback from users all around the world. This type of testing involves a live, online interview where you are face-to-face with your users via webcam, asking them questions, guiding them
Researching the ins and outs of your business is integral to setting your company up for success. Increasingly, fine-tuning and improving your customers’ brand experience has become one of the top priorities for businesses. With customer expectations being at an all-time high,
Are you a UX researcher who mainly conducts in-person studies and you’re looking for some online alternatives to get you through this unusual period of lockdown and social distancing? Or perhaps you’re someone who is starting their path down UX enlightenment, looking
INTRODUCTION Given the current world health and associated economic crisis, Userlytics ran a qualitative moderated ("Live Conversations") user experience study with participants in the US to determine how respondents’ online shopping behavior has changed as a result of the pandemic. The following
Imagine a scenario where a user is shopping online and stumbles across a product she likes, but the product’s description doesn’t tell her everything she needs to know before making a purchase (strike 1). To find out more, the user decides to
The Best and Worst UX in the Travel Industry Finding the best flight deals online can be an exhilarating experience. Almost every booking site today promises the lowest fares available and, in some cases, even a price match guarantee. With such a
Last November 18th our CEO was interviewed by Ditsa Keren, of Website Planet; Here are some excerpts from the interview: “If we take a step back and think about how software has evolved over the past 15 years, the cost and time
Designers are prone to falling into the trap of cluttering their interfaces. Limitations of space often push them to the wall, and they find themselves trying to fit everything they can into a tiny usable space. The unique problem that the modern
How Can Bad UX Influence Your Conversion Funnel? Source: Shengjun Shi Regardless of whether you sell a product, offer a service or run a blog, any visitor comes to your site with simple goals like consuming or gathering more information. The user experience

Let’s work together on your next UX study.

Create positive user experiences and keep customers loyal to your product and brand.

Analytics tells you what,
Userlytics tells you WHY.